BRANDING

Vow — Brand Identity System

A comprehensive brand identity built to scale across packaging, digital, and experiential touchpoints.
Emily the Human Gen 2
Prompt

Project Title

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Emily the Human Gen 2
Prompt Enhancer

Human is your new personal agent with unlimited tokens, no usage limits, and leading-edge EQ skills here to superpower your work.

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Emily the Human Gen 2
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Proposition statement// A comprehensive brand identity built to scale.
2025Creative DirectionEmily Mason
2025DesignEmily Mason
2025StrategyEmily Mason
2025ProductionEmily Mason

How it started

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  • Replace with a specific outcome or deliverable
  • Another measurable result or creative decision
  • A third point about process, tools, or team

What we did about it

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  • Replace with a specific outcome or deliverable
  • Another measurable result or creative decision
  • A third point about process, tools, or team
Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Image Generation
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PROJECT ASSETS

Brand applications

A selection of generative outputs produced across the project lifecycle.

Asset Name

Digital, Print

Asset Description: An ongoing exploration of generative creative tools and the future of brand identity.

This project is about how generative AI can reshape the creative pipeline — from briefing through to final delivery — without sacrificing craft.

Emily the Human Gen 2
Image Generation
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HUMAN AGENT EXEMPLAR WORKS

Other case studies

A selection of projects spanning brand identity, campaign, and digital experience.
Emily the Human Gen 2
Prompt

Vow — Brand Identity System

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Emily the Human Gen 2
Prompt Enhancer

A comprehensive brand identity built to scale across packaging, digital, and experiential touchpoints for a cultured meat startup.

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Timeline3 months
Brand touchpoints12
Asset deliverables80+
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Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Prompt

Launch Campaign — Gen 2

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Emily the Human Gen 2
Prompt Enhancer

A launch campaign that drove record awareness in the first 72 hours, powered by AI-assisted ideation and rapid creative production.

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Timeline2 weeks
Awareness lift40%
Assets produced200+
See live case study
Emily the Human Gen 2
Image Generation
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Emily the Human Gen 2
Prompt

Digital Experience Design

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Emily the Human Gen 2
Prompt Enhancer

End-to-end product design from discovery to delivery, human-centred at every screen with generative prototyping at its core.

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Timeline6 months
Screens designed120
User testing rounds4
See live case study
Emily the Human Gen 2
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